Munich Media Days: streamers seek growth
A panel at the 40th Munich Media Days, held from 21 to 23 October 2026, examined how streaming services might attract more subscribers and distinguish their brands. RTL Deutschland cited 10 to 15 million people who, it said, had never subscribed to a streaming service.
A panel at the 40th Munich Media Days, held from 21 to 23 October 2026, discussed how streaming services could continue to grow and position their offers more clearly. Henning Nieslony of RTL Deutschland cited 10 to 15 million people who, in his estimate, had never subscribed to a streaming service.
The discussion weighed that potential against household budget limits and the growing number of paid services. Older people and young people without money of their own for a subscription were mentioned as possible audiences.
Brands and offers in flux
According to the panel, the distinction between RTL+, Sky and Wow following the RTL–Sky merger remained unresolved. Wow was described as positioned between the other brands, with a possible future consolidation of content raised as a prospect.
HBO Max’s launch in Germany prompted discussion of well-known series franchises and local productions as ways to pursue growth. A possible combination of HBO Max and Paramount+ was also raised, though no details were settled.
What this means for users
For IPTV player users, the panel does not signal an immediate change to playback. It does indicate that content and brands could be reorganized across subscriptions and add-ons; the panel set out no specific changes.
Why it matters
The panel brings no immediate technical change for users of IPTV players or streaming services. If providers reorganize their brands or content, the subscription that includes particular programmes could change; no specific decisions were announced.
Sources
- DIGITAL FERNSEHEN · Retrieved 23 October 2026